Pearls Broadcasting launches Hindi news channel
" MUMBAI: Pearls Broadcasting Corporation Ltd has launched a national Hindi news and entertainment channel christened P7.
The Noida-based Hindi news and entertainment channel promises to offer public news, information and entertainment dedicated to common people irrespective of colour, caste, creed and religion. Formally on air from 27 March, P7 has the tag line ‘Ek Umeed’ (A ray of Hope). "
Till now i always believed that News had only one religion - POLITICS
At least, across regional TVs each political party has a telivision channel and each channel airing propaganda messages for the particular party (Ex: Jaya News - AIDMK) .
The primary POD (Point of differenciations) across news channels have always been upon "Latest News", "Citizens News", "Juicy News(bollywood Gupshup) and stuff..
This categorization of creed,caste & color does leave me wondering about their content ?? would they censor out all the religion based skull-druggery news (Mass conversion, attacks against NUNs, etc) ... but that would be de-glamourising !!
Well... just keep on guessing.
30 March 2009
22 March 2009
The Magic of Fairness
Came across this brilliant report (both accurate and thought-provoking) while doing research upon fairness creams.
Black, White and various shades of Brown
What's accurate is the various sources that have been considered for understanding the Indian mentality including the likes of Matrimonial Sites, News articles and local behaviour and what's repelling/thought-provoking :-
" There are two popular brands selling fairness products in the local Indian market - they account for most of the market share. Of these two, one is actually a bleach, (we can stress this point in our ad campaign and run the company out of business) and the other is a cream similar to ours.(Annexure I contains copies of press advertisements of these products as well as statistics regarding their sales and market share)"
Well, coming to why would i be researching about fairness creams ??? shall update later ;)
Black, White and various shades of Brown
What's accurate is the various sources that have been considered for understanding the Indian mentality including the likes of Matrimonial Sites, News articles and local behaviour and what's repelling/thought-provoking :-
" There are two popular brands selling fairness products in the local Indian market - they account for most of the market share. Of these two, one is actually a bleach, (we can stress this point in our ad campaign and run the company out of business) and the other is a cream similar to ours.(Annexure I contains copies of press advertisements of these products as well as statistics regarding their sales and market share)"
Well, coming to why would i be researching about fairness creams ??? shall update later ;)
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