12 August 2007

Article on E.T about Case studies methodology by SP junta

Look beyond this headline
7 Aug, 2006
Enter a typical business school class and more often than not, you would find a lively discussion being carried out over a case study. Over the years, case studies have become a popular mode of imparting the nuances of business to MBA students.
Tracking the course of action followed by a company or an industry at a particular time in certain key areas helps students learn by example. However, learning by example is not just restricted to case studies as I found out on being exposed to a new methodology adopted in my class.
The new methodology is based on a more innovative approach. Popularly known as the ET sessions, these are a series of special sessions designed and included within the pedagogy to help students apply the knowledge gained during regular course lectures to current issues.
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