18 September 2007

Personal Selling workshop - Selling DimDIMA

Dear Class,
Dimdima is a children's magazine targetted at a certain age group. Please look up their website for more details on the magazine.This is what you are rquired to do:
  • All have been divided and areas allotted, so stay with your area lest you approach the same customer.

  • Please visit the allotted area between today and the 24th of September and sell subscriptions on Dimdima (target - 5 subscriptions each). Each group will be given a set of the Magazines.

  • For each sale made, you are required to write out a receipt (serially numbered receipt books will be given to you), to hand over to the customer and one copy remains with you Utmost care has to be taken care of the receipt books. Each and every single receipt in the receipt book has to be accounted for. All the receipt books have to be returned, whether used, unused or partly used. There are two copies of each receipt. A carbon paper has to be used for preparing the receipt. The first copy has to be given to the customer while the second copy has to be preserved in the receipt book itself. In no case, the second
    copy of the receipt is to be detached from the receipt book Each and every subscriber has to fill up the subscription form in legible handwriting and to be given the receipt. The receipt no. issued to the subscriber has to be entered in the subscription form in the box
    provided for office use only. That way we will have the record of the receipt issued to the subscriber. For the convenience of the subscriber, (s)he has to be told to refer to
    the receipt no. in all future communications with DIMDIMA.

  • Cheques have to be collected in favour of "Bharatiya Vidya Bhavan", payable at Mumbai.

  • The subscription forms do not provide rates for international subscriptions. However, the same form can be used for collecting international subscriptions. The rates are Rs.1000/- for 1 year anywhere in the world.

  • All subscription rates (Domestic and International) are inclusive of ordinary posting charges.

  • An excel sheet (attached) needs to be filled and submitted with the unused receipts.

Finally each of you has to fill in the attached Word Doc, your experience
and let me know how it went. Please restrict your writing to the format and 2
pages or maximum 3 pages.


Initial review : This is a very good example of having a winner product, but only marketing is in the quandry. The magazine DimDima is targetted towards kids in the age group 6-16 yrs and in fact for all it's worth (20 bucks per issue) is in fact loaded with inspirational and knowledge oriented material; as i would say, "Toned down version of Tinkle" .

Getting into the market and selling this on a direct selling basis would be fun..Luckily i have got myself into a gang of localites and should not have any problems.. esp. when backed with a self-selling product.
As they say about selling ciggarrettes " It is cool, it is happening and it is addictive; what more do you need?"

1 comment:

shriradh said...

‘The Young Scientists’ is a wonderful children’s magazine in which Science concepts are weaved in the form of entertaining comics strips and stories. I happen to browse through some of the comics and found them quite engaging. I felt I was reading a story but subtly some interesting Science concepts were part of the plot. This makes it interesting for children.

Let me quote a story here ! Once there were two lands, the Iron land and the Wooden land. The people of Iron land always bullied the people in Wooden land. The people of Wooden land tried to defeat the people of Iron land by shooting at them with water guns. Amazingly, the people of Iron land started to rust and destroyed. Through this simple yet entertaining story, children learn that iron rusts & disintegrates when it is exposed to water.

‘The Young Scientists’ has other interesting sections such as life stories of great scientists, science fiction, science projects & experiments, puzzles and brain teasers. It is not al fun though! Every issue has a question paper that is modeled on international Science Olympiads. These questions tests real understanding of concepts rather than rote memorization of content something that I believe would develop analytical and critical thinking skills in young children.

Unlike one size fits all fact stuffed encyclopedias, there are three levels available and the content is customized to different age groups. Though the general theme is science, ‘The Young Scientists’ also touches on english vocabulary, brain teasers, mathematics and reasoning. I strongly recommend ‘The Young Scientists’ to children of all ages and assure them that they will have a wonderful learning experience. You can view the sample of this innovative magazine and order online at http://www.theyoungscientists.in.