The news media is going to be history ....
The initial phase of Media was reporting News
Then it transformed to reporting news Live
Then it quantum-jumped to creating news
Now it shall be going back to "Consolidating news"
The chief reason behind this claim is LALU prasad's BLOG ...
I shall wait the next few minutes for this thought to actually sink into your mind (of Mr.laloo prasad yadav sitting in front of the computer and asking "Arrey Babua Yeh kya Hui Gava")
Now, let me explain the funda ... Blogging as the term would imply has provided access for celebrities such as the Khans, Bachhans and the Lalu's to actually showcase their part of the world to us; and the best part about such a medium is that these celebrities would have total control over the story and can easily employ amazing spin-doctors to synthesize a jesus-is-born version whenever they want it...
Considering the Impact on the News Media, this would dry up the vast reservoir for News Channels, who until yesterday thought of a "Celebrity-Bashing per day for 365 days" concept as the Mona-lisa of reporting;
just to add to their active discomfort their customers (prime TRP boosting junta) would actually log onto the internet and get their fair share of bollywood & politi-wood gossip and latest raving pics (which right now they discover can also be put up as screen-savers, much akin to the various posters hanging on their walls) and the only strategy they can do to counter this decline in their revenues would be to wait for the next india-pakistan Battle; and until then they should be happy with reporting "John Abraham has a new girl-friend online" kinda news....
And as Lalu puts his final key-strokes to his next article; little would he realize that this in-fact would be the final Strokes of Indian News Media (as we know it)
IT BUG BITES LALU (Economic Times)
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